House of Osbourne
Opening up the cake shop demographic to all genders after historically being a feminine market. Men like cake too! Aiming to oppose the typical aesthetic of pastel hues, bunting, and frills, the cake shop pairs sweet foods with alcoholic mixes and craft ales.
Extending the usual opening hours, and making all genders feel welcome to 'grab some cake' with a mate. Interiors are inspired by the street's Victorian history, and the heavy influence the Queen Victoria had on the cake market in Britain.